Time to Listen: 26 min. 48 sec.
(time well spend to get smart about email marketing)

If you prefer the read the transcript of this episode, click here.

Mentioned in This Episode

  • Why Email Marketing is an Underappreciated Marketing Channel
  • Permission Marketing
  • Email is Targeted and Trackable
  • Long Sales Cycles and Staying Front of Mind With a Drip of Useful Content
  • Compelling Subject Lines: What Can Be Learned From Tabloids
  • With Great Power Comes Great Responsibility
  • Your Sender “From” Should Be a Person the Reader Knows
  • Write the Email Content Within Your Email Service Provider
  • Digestible Chunks of Content
  • Don’t We All Over Yourself, Email Content of Value to Your Audience
  • Write For an Audience of One
  • Relationship of Email Marketing to Your Blog
  • Plan Text Emails vs. Designed Emails

 

Resources Mentioned

  • Subscribe to David’s email list here
  • Subscribe to Josh’s email list here

 

For Email Marketing, Part 2 (episode 105), click here.

 

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

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