Time to Listen: 27 min. 01 sec.
(a small investment to learn a ton about email marketing).

If you prefer to read the transcript of this episode, click here.

Mentioned in This Episode 105 (Part 2 of Email Marketing)

  • How To Build My List
  • Organic Opt-In vs. Purchasing a List
  • Email List Hygiene
  • Request for White Listing
  • Segmenting Your My List
  • Email Customization
  • Benchmarks for Open Rates and Click-Thrus
  • Why People Unsubscribe
  • When (Day and Time) Should I Send Your Email?
  • Unifying Time Zone Differences
  • Experiment, Measure and Adapt
  • How Frequently Should I Send Emails?
  • Testing and Proofing Prior to Hitting “Send”

Note: In this episode, David incorrectly identified Sauce Labs for email testing. He meant Litmus. Thankfully Josh got this right.

 

Mentioned in Episode 104 (Part 1 of Email Marketing)

  • Why Email Marketing is an Underappreciated Marketing Channel
  • Permission Marketing
  • Email is Targeted and Trackable
  • Long Sales Cycles and Staying Front of Mind With a Drip of Useful Content
  • Compelling Subject Lines: What Can Be Learned From Tabloids
  • With Great Power Comes Great Responsibility
  • Your Sender “From” Should Be a Person the Reader Knows
  • Write the Email Content Within Your Email Service Provider
  • Digestible Chunks of Content
  • Don’t We All Over Yourself, Email Content of Value to Your Audience
  • Write For an Audience of One
  • Relationship of Email Marketing to Your Blog
  • Plan Text Emails vs. Designed Emails

To listen to Email Marketing, Part 1 (Episode 104), click here.

 

Resources Mentioned

  • Subscribe to David’s email list here
  • Subscribe to Josh’s email list here

 

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here