Time to Listen: 27 min. 33 sec.
David and Josh discuss the power of positioning for your firm, and different exercises you can explore to find your positioning.

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Mentioned in This Episode 108: The Power of Positioning

  • What is Positioning?
  • Why positioning your firm can be painful?
  • Vertical vs. horizontal vs. both in positioning strategies
  • How long should your positioning last?
  • Template for a positioning statement
  • Where do you use a positioning statement
  • Why firms avoid positioning


Resources Mentioned


We Want to Hear From You

Let us know what you think about this episode. What techniques have you used to develop a positioning statement for your firm? How and when do you use your positioning statement? Advice for other firms about positioning? Use the form on our homepage to let us know.


Podcast Episodes 1–100

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