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Time to Listen: 30 min. 29 sec.
David Lecours interviews Jason Mlicki, Principal at Rattleback about event marketing. They discuss the Profiting from Thought Leadership conference that Rattleback produces in partnership with Bloom Group.
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Mentioned in This Episode 111: Event Marketing
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Our definition of an event
- What is a rattleback?
- Why did you create your own event?
- How to market your event
- Why should professional services firms consider event marketing?
- The human element in a digital world
- How do you know if your event is successful?
- Should you expect your event to be a profit center or marketing expense?
- Pricing is positioning, how should you price your event?
- How to recruit speakers
- What did you learn/change from year one to year two of your event?
- Why partner on an event? What to look for in a partner?
- How important are the other details: venue, food, nametags?
Resources Mentioned
- Profiting from Thought Leadership conference
- KA Connect conference
- Rattleback’s blog
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