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Time to Listen: 32 min. 57 sec.
As marketers, we have to present new ideas. David Lecours and Josh Miles offer 10 tips for sharing new initiatives and getting them approved.
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Mentioned in This Episode 118: 10 Tips for Presenting New Ideas
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How to control the environment
- Present internally first
- Present to the decision maker
- Show your empathy because change is scary
- Be the bridge between now and your desired future
- Present options, but with a recommendation
- Pitch so the idea “catcher” thinks it’s their idea
- Success in a parallel universe with social proof
- The power of story
- Avoid the big reveal
Resources Mentioned
- Massimo Vignelli
- Pentagram
- When by Dan Pink
- Resonate by Nancy Duarte
- Influence by Robert Cialdini
- Made to Stick by Dan and Chip Heath
- Little Bets by Peter Sims
We Want to Hear From You
Let us know what you think about this episode. What has worked for you in presenting new ideas? Any successes of failures that have changed the way you present? What did we forget to mention? Use the form on our homepage to let us know.
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