124: Marketing Deserves Respect

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We respect your time. Episode runs 34 min. 56 sec.

R-E-S-P-E-C-T. Find out what it means to me. Do you have a problem getting marketing respected and valued by your firm? You’re not alone. Today’s episode has David Lecours and Josh Miles discussing why marketing can often be disrespected in a firm. But more importantly, David and Josh offer recommendations to earn R-E-S-P-E-C-T for you and your marketing department.

 David (left) and Josh (right). Trying to look respectful.

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Mentioned in This Episode 124: Marketing Deserves Respect

  • Don’t suffer alone. Many struggle with earning marketing respect.
  • What is marketing not valued in too many firms?
  • What to do to earn respect for you and your marketing department
  • Become more financially literate
  • Develop a marketing plan and share it (even though it’s scary)
  • Promoting your marketing wins
  • Always ask clients why you lost a pursuit AND why you won
  • Ask new hires why they chose your firm
  • Constantly seek measurement for marketing initiatives
  • Have a heart-to-heart conversation with your boss

 

Resources Mentioned in This Episode

  • TBD
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We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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