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This episode runs 34 min. 56 sec.
Where does your firm brand end and your personal brand begin? How can you as a marketer, stand out in the marketplace and develop your own personal brand? David and Josh share their own experiences balancing their personal and firm’s brands.
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Mentioned in This Episode 125: Branding Yourself—building your reputation and body of work
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Why and what is personal branding?
- Is branding oneself as painful as it sounds?
- Doing a self-inventory related to what you want to be known for
- Who do you admire in the space/market you want to occupy?
- Where should you prove your value
- Difference between owned, earned and rented media
- How to build an audience
- Pruning your list
- Benefits of podcasts and video
illustration from Zag by Marty Neumeier
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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.
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