This episode runs 28 min. 55 sec.
Most marketers think of themselves as pretty good writers. But is this delusional? Mike Plotnick, Principal at Plotlines and a professional writer, and David Lecours discuss writing as a craft and marketing tool.
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Mentioned in This Episode 126: Mike Plotnick on Copywriting
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Mike shares his career path from HOK to Mastercard to Consultant
- Why is his firm named Plotlines?
- Truth or Myth: People don’t read anymore
- What is the best way to work with a professional copywriter
- Should you go out on your own and become a consultant?
- Where most writers go wrong
- Writing vs. editing
- Resources to become a better writer
- Is writer’s block a real thing?
- Where does story fit into marketing copy?
Resources Mentioned in This Episode
- Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
- On Writing: A Memoir of the Craft by Stephen King (not scary)
- Writing Down the Bones: Freeing the Writer Within by Natalie Goldberg
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The 7 Secrets of the Prolific by Hillary Rettig, for the creative process and writer’s block
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The War of Art by Steven Pressfield, for the creative process and fighting resistance to create
- Plotlines, Mike’s company, to elevate your story
The Harvard University study on the unintended effects of open workplaces, and responses from:
Perkins+Will
Gensler
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