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This episode runs 29 min. 06 sec.
To celebrate the one-year anniversary of the podcast, David Lecours and Josh Miles make a big announement. PSM Show now has a production underwriter and new focus on AEC Marketing. David also interviews Josh for a behind-the-scenes look at the SMPS rebrand.
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Mentioned in This Episode 128: AEC Marketing Focus & SMPS Rebrand
New AEC Marketing Focus
- Brief history of PSM Show Podcast: How Josh and David adopted this baby
- Why narrow our focus?
- We will now focus on what we know best: AEC Marketing
- Our new Production Underwriter
- What will change and what will remain the same for the show
David Interviews Josh About SMPS Rebrand
- Would you consider the SMPS initiative a rebrand or refresh?
- Tagline/Vision: Business Transformed Through Marketing Leadership
- Who were the decision makers and how did you make decisions?
- What was the scope and process for this rebrand?
- Why go with lowercase in the new wordmark?
- Launching the rebrand at SMPS Build Business
- How you launch affects how the rebrand is adopted
- Big moves with typography and color
- What’s the timeline for rollout across all chapters?
Production of PSM Show is underwritten by:
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