Josh Miles interviews Blair Enns, CEO of Win Without Pitching, about value pricing, anchoring and sales psychology.
How does your firm price the work you sell? Josh catches up with Blair Enns, author of Pricing Creativity: A Guide to Profit Beyond the Billable Hour to discuss the psychology of pricing, and how most firms can increase profitability with two simple tactics.
This episode runs 59 minutes.
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Blair Enns is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He co-hosts, along with David C. Baker, and the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Based in the remote mountain village of Kaslo, British Columbia, Canada, Blair lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale. Enquire here about having Blair speak at your event.
Mentioned in This Episode on Value Pricing, Anchoring and Sales Psychology
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