150: Gensler on Marketing

This episode runs 26 min. 52 sec.

David and Josh discuss key marketing takeaways from the book, Art’s Principles: 50 years of hard-learned lessons in building a world-class professional services firm by Art Gensler.

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Mentioned in This Episode 150: Gensler on Marketing

Learn business skills even if you’ll never run your own firm

Culture is what people do when management isn’t looking

Culture is the daily repetition of what works that becomes a habit

Inviting life partners in share in state-of-the-firm meetings

“What a group does with its billable time determines its income for the year. What it does with its non billable time determines its future.”

–David Maister, Harvard professor, wrote The Trusted Advisor and Managing The Professional Services Firm.

The no dirty dishes in the sink policy

Everyone is a marketer. Everyone should market, sell, and collect payment

Open a new market with a project. Grow with your clients. Land and expand

No project is too small for a great client

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