This episode runs 35 min. 07 sec.
AEC Marketers create websites using a lot of assumptions. Assuming who the user is and what they want from our sites can be risky. But a UX consultant, like Heidi Trost of Voice+Code, can minimize this risk through observation, measurement and improvement. David Lecours talks with Heidi about how to make AEC websites better through the power of user experience.
About Heidi Trost
Heidi Trost is a user experience researcher, designer, usability expert, and speaker. As the founder and Director of UX at Voice+Code voiceandcode.com, she helps emerging technology startups and Fortune 500 companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences.
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