This episode runs 30 min. 10 sec.
If there is one thing that all A/E/C firms share, it’s a collection of projects. David and Josh discuss how to share information about these projects—as a case story.
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Mentioned in This Episode 154: Project Case Stories
Case Story vs. Case Study
Classic Case Study Model: challenge, solution, outcome
What to include in your project case story
Narrative and bullet point facts
Hero’s Journey
Photography and illustration: how many?
Who should be the hero in your story? Hint: not your firm.
Where should you use these case stories?
Should you only feature completed past projects?
Where to archive these case stories?
Who should be responsible for the case stories?
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