This episode runs 37 min. 02 sec.
David and Josh discuss how to generate better marketing ideas using brainstorming techniques.
This episode is inspired by a podcast Generating Better Ideas with Brendan Boyle, Partner, IDEO, Founder of Playlab.
Mentioned in This Episode 162: Better Brainstorming
“There are no bad ideas in a brainstorm, but that one was dangerously close” – Josh’s first boss What are the rules and best practices for doing better brainstorming? Josh and David unpack some of the best tips and freshest recommendations from IDEO.
How to prepare for a brainstorming session
How to start–hint: warm-up like an athlete
Establish rules of engagement
Strategies to keep the session lively and productive
Set a time limit
Diverge as long as great ideas keep flowing
Everyone must participate
Break up into dynamic duos
Using technology and social media to capture ideas
Role playing beyond the devil’s advocate
Move to convergence, editing the many to the few
Dot-voting
Prototype as fast as possible
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