This episode runs 26 min. 26 sec.
David and Josh discuss what is a brand audit? What are the steps or elements of performing a brand audit? And if you’ve completed an audit, what should firms do next?
Mentioned in This Episode 186: Brand Audits
When should a firm consider a brand audit?
Who should perform the brand audit? Self administer or hire a consultant.
What are the steps or elements of a brand audit?
How long does a brand audit take?
Recommendation for A/E/C firms to offer a diagnostic tool
How long does a brand audit take?
Recommendation for A/E/C firms to offer a diagnostic tool
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