This episode runs 26 min. 26 sec. 

David and Josh discuss what is a brand audit? What are the steps or elements of performing a brand audit? And if you’ve completed an audit, what should firms do next?

 

 

Mentioned in This Episode 186: Brand Audits

When should a firm consider a brand audit?

Who should perform the brand audit? Self administer or hire a consultant.

What are the steps or elements of a brand audit?
How long does a brand audit take?
Recommendation for A/E/C firms to offer a diagnostic tool

 

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