197: TankGirl on AEC Proposal Design

This episode runs 36 min. 30 sec.

David is joined by Deirdre Gilmore, FSMPS, CPSM and Nikki Hasbun of TankGirl Marketing, to discuss persuasive A/E/C Proposal Design.

Deirdre Gilmore, FSMPS, CPSM
PRESIDENT + LEAD STRATEGIST
Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 21 years of AEC marketing experience across the nation. Deirdre has the unique ability to take high level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.

FUN FACT: Deirdre is Arizona’s only SMPS Fellow.

Nikki Hasbun

CREATIVE DIRECTOR/TRAINER

Nikki brings your brand to life. While the rest of the team is focusing on strategy, content and management – Nikki is the heart of the project. She has the unique ability to create memorable brands and marketing campaigns that resonate with your staff and your clients. She is passionate about great design, but moreover, about creating visual identities that stand apart from the competition, truly reflect your unique brand, are usable, and last.

FUN FACT: Nikki has spent most of her career as a consultant, helping numerous clients improve their brands and visuals.

In the last year, Nikki has provided over 200 training hours to over 500+ people!

Production of PSM Show is underwritten by:

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