Time to Listen: 21 min. 10 sec.
David and Josh discuss the benefits of performing a competitive audit.

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Mentioned in This Episode 114: Competitive Audit

• Why audit your competition?
• Can peer pressure be a good thing?
• Are you really leading your market or a challenger brand?
• Don’t miss the opportunity of a de-brief after a project pursuit
• Does your firm love to win or hate to lose?
• Reviewing the digital footprint: website & social of your competitors
• How to do a competitive audit
• Possible items to audit
• What to do with your completed competitive audit
• Who should audit: DIY or hire a professional?

We Want to Hear From You

Let us know what you think about this episode. How have you used competitive audits to gain an advantage in the market? Has competitive intelligence ever helped you win a project or client? Use the form on our homepage to let us know.

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Time to Listen: 35 min. 40 sec.

David Lecours interviews David C. Baker, Publisher at Rockbench Publishing and author of The Business of Expertise, about book publishing for experts.

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Mentioned in This Episode 113: Book Publishing for Experts

• David C. Baker’s uncommon path to founding Rockbench Publishing
• Why should an expert write a book?
• What does it mean today to be a published author?
• Leveraging a book to launch public speaking opportunities
• Don’t write a book just to make money
• The unexpected benefits of writing a book
• How long should the average business book be in word count?
• How many hours does it take to write a good business book?
• Consider a writing retreat to get your book done
• When should an author start thinking about publishing options?
• The importance of writing an outline
• Do you need to write a book proposal?
• Can an expert’s book be a good marketing tool for your firm?
• How many copies should you print in the first edition of your book?
• What are the other roles of the people needed for an author to succeed?

Resources Mentioned

• Rockbench Publishing website
• David C. Baker website
• Mixtus Media – connecting authors with their readers

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Sould you prefer just Josh and David? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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Time to Listen: 30 min. 29 sec.

David and Josh discuss public speaking as a marketing tool to generate new business opportunities.

Marketing is full of noise. How can you possibly stand out as an expert in your field? Josh and David explore the challenges and benefits of taking your message to the spotlight, with public speaking. They discuss how to get started, and tips for finding venues to speak.

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Mentioned in This Episode 112: Public Speaking

• How to get started with public speaking
• How to get in front of your target audience
• What skills are needed for public speaking?
• Different types of speaking gigs: keynote, panel, breakout, webinar, video, podcast, lunch & learns, emcee.
• What to do after you speak
• What is your call-to-action (CTA) while on stage?

Resources Mentioned

• Toastmasters.org
• Pecha Kucha 20 images x 20 seconds
• TED.com
• Slideology book by Nancy Duarte
• Mike Plotnick’s Blog on Josh and I Starting this podcast

We Want to Hear From You

Let us know what you think about this episode. How have you, or our firm used public speaking as a marketing tool? Use the form on our homepage to let us know.

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here