Time to Listen: 32 min. 57 sec.
As marketers, we have to present new ideas. David Lecours and Josh Miles offer 10 tips for sharing new initiatives and getting them approved.

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Mentioned in This Episode 118: 10 Tips for Presenting New Ideas

1. How to control the environment
2. Present internally first
3. Present to the decision maker
4. Show your empathy because change is scary
5. Be the bridge between now and your desired future
6. Present options, but with a recommendation
7. Pitch so the idea “catcher” thinks it’s their idea
8. Success in a parallel universe with social proof
9. The power of story
10. Avoid the big reveal

Resources Mentioned

• Massimo Vignelli
• Pentagram
• When by Dan Pink
• Resonate by Nancy Duarte
• Influence by Robert Cialdini
• Made to Stick by Dan and Chip Heath
• Little Bets by Peter Sims

We Want to Hear From You

Let us know what you think about this episode. What has worked for you in presenting new ideas? Any successes of failures that have changed the way you present? What did we forget to mention? Use the form on our homepage to let us know.

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Time to Listen: 27 min. 25 sec.

Note: There was a small audio glitch that makes it sound like Cal occasionally “talks over me.” In reality, he didn’t do this. Pardon the stereotype, but Cal is a gracious and friendly Canadian. He doesn’t talk while others are talking 😉 –David Lecours

Full Disclosure: My motivation to have Cal Harrison of Beyond Referrals as a guest is purely selfish. My clients (A/E/C firms) complain about the inefficiencies of the RFP process. Yet when they solicit a branding or digital marketing agency like ours, they send out an RFP. I want to help them stop this cycle of abuse. Is there a better alternative to the price-based RFP? Cal answers this, and much more, in this episode. –David Lecours

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Mentioned in This Episode 117: Beyond the RFP

• What’s wrong with price-based Requests for Proposals (RFPs)
• Should we wage a holy war against the RFP and be morally right, but financially bankrupt?
• How can we encourage Qualifications Based Selection (QBS) over price-based RPPs?
• What are some Go / No-Go questions to ask when considering an RFP?
• Red flags to look out for in RFPs
• Elements of a well-considered and well-written RFP
• Don’t highlight levels of service, people, and process in your proposal
• What’s wrong with referrals?

Resources Mentioned

• Cal Harrison’s TEDx Talk, Five Billion Reasons to Change the RFP
• Cal Harrison’s book, Buying Professional Services: replacing the price-based RFP with QBS

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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To subscribe to the PSM podcast in iTunes – click here