122: Danielle Gray on Content Marketing

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Time to Listen: 34 min. 56 sec.

Danielle Gray

Josh Miles interviews Danielle Gray, aka The Content Whisperer, about content marketing.

How do you get content from your technical professionals within your firm? You need a “content whisperer” of course. Danielle Gray joins us this episode and talks about why she thinks getting content can actually be FUN.

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Mentioned in This Episode 122: Danielle Gray on Content Marketing

  • What? So What? and Now What?
  • Danielle’s favorite channels for sharing content
  • How to get started with content marketing if you have 111 other things to do
  • The difference between facts and stories
  • Why public speaking helps build trust
  • In a relationship business, can your website build relationships?
  • The art of asking questions
  • Personal brands vs. the company brand. Can they play well together?
  • Being a salesperson or being a solution provider

 

Resources Mentioned in This Episode

 

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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121: Nick Westergaard on Brands and Branding

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Time to Listen: 33 min. 53 sec.

Nick Westergaard

Josh Miles interviews educator, author, and Iowan, Nick Westergaard about brands and branding.

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Mentioned in This Episode 121: Nick Westergaard on Brands and Branding

  • Dog years vs. Human years vs. Podcast years
  • B2B branding allows us to know our client better than B2C
  • Balancing personal brands of Principals and overall brand of the firm
  • Power of stories and how we connect with others
  • Using social media to bring professional services stories to life
  • Dimmer switches for prioritizing brand touchpoints
  • Digital tools don’t replace live events
  • Better marketers make a better world

 

Resources Mentioned in This Episode

 

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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To subscribe to the PSM podcast in iTunes – click here