This episode runs 34 min. 56 sec.

Where does your firm brand end and your personal brand begin? How can you as a marketer, stand out in the marketplace and develop your own personal brand? David and Josh share their own experiences balancing their personal and firm’s brands.

Subscribe to PMS Show on iTunes

Mentioned in This Episode 125: Branding Yourself—building your reputation and body of work

• Why and what is personal branding?
• Is branding oneself as painful as it sounds?
• Doing a self-inventory related to what you want to be known for
• Who do you admire in the space/market you want to occupy?
• Where should you prove your value
• Difference between owned, earned and rented media
• How to build an audience
• Pruning your list
• Benefits of podcasts and video

illustration from Zag by Marty Neumeier

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here

SaveSave

We respect your time. Episode runs 34 min. 56 sec.

R-E-S-P-E-C-T. Find out what it means to me. Do you have a problem getting marketing respected and valued by your firm? You’re not alone. Today’s episode has David Lecours and Josh Miles discussing why marketing can often be disrespected in a firm. But more importantly, David and Josh offer recommendations to earn R-E-S-P-E-C-T for you and your marketing department.

 David (left) and Josh (right). Trying to look respectful.

Subscribe to PMS Show on iTunes

Mentioned in This Episode 124: Marketing Deserves Respect

• Don’t suffer alone. Many struggle with earning marketing respect.
• What is marketing not valued in too many firms?
• What to do to earn respect for you and your marketing department
• Become more financially literate
• Develop a marketing plan and share it (even though it’s scary)
• Promoting your marketing wins
• Always ask clients why you lost a pursuit AND why you won
• Ask new hires why they chose your firm
• Constantly seek measurement for marketing initiatives
• Have a heart-to-heart conversation with your boss

Resources Mentioned in This Episode

• TBD
• TBD

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here

SaveSave

Time to Listen: 34 min. 56 sec.

Josh Miles and David Lecours discuss the importance of marketing your marketing. What do we mean? Promote your content marketing because your audience won’t organically find it and benefit from it. And that would be sad.

Subscribe to PMS Show on iTunes

Mentioned in This Episode 123: Marketing Your Marketing

• What is Content Marketing?
• What constitutes content? Isn’t everything content?
• Repetition is your friend, share multiple times and places
• Where to start: email
• Don’t be shy, share

Resources Mentioned in This Episode

• Jay Baer’s website (where we got our episode title, “marketing your marketing”
• The Content Marketing Institute

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here

SaveSave