128: New AEC Marketing Focus and SMPS Rebrand

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This episode runs 29 min. 06 sec.

To celebrate the one-year anniversary of the podcast, David Lecours and Josh Miles make a big announement. PSM Show now has a production underwriter and new focus on AEC Marketing. David also interviews Josh for a behind-the-scenes look at the SMPS rebrand.

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Mentioned in This Episode 128: AEC Marketing Focus & SMPS Rebrand

 

New AEC Marketing Focus

  • Brief history of PSM Show Podcast: How Josh and David adopted this baby
  • Why narrow our focus?
  • We will now focus on what we know best: AEC Marketing
  • Our new Production Underwriter
  • What will change and what will remain the same for the show

David Interviews Josh About SMPS Rebrand

  • Would you consider the SMPS initiative a rebrand or refresh?
  • Tagline/Vision: Business Transformed Through Marketing Leadership
  • Who were the decision makers and how did you make decisions?
  • What was the scope and process for this rebrand?
  • Why go with lowercase in the new wordmark?
  • Launching the rebrand at SMPS Build Business
  • How you launch affects how the rebrand is adopted
  • Big moves with typography and color
  • What’s the timeline for rollout across all chapters?

 

Production of PSM Show is underwritten by:

SMPS

 

 

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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