This episode runs 30 min. 10 sec.

If there is one thing that all A/E/C firms share, it’s a collection of projects. David and Josh discuss how to share information about these projects—as a case story.

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Mentioned in This Episode 154: Project Case Stories

Case Story vs. Case Study

Classic Case Study Model: challenge, solution, outcome

What to include in your project case story

Narrative and bullet point facts

Hero’s Journey

Photography and illustration: how many?

Who should be the hero in your story? Hint: not your firm.

Where should you use these case stories?

Should you only feature completed past projects?

 Where to archive these case stories?

Who should be responsible for the case stories?

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 35 min. 07 sec.

AEC Marketers create websites using a lot of assumptions. Assuming who the user is and what they want from our sites can be risky. But a UX consultant, like Heidi Trost of Voice+Code, can minimize this risk through observation, measurement and improvement. David Lecours talks with Heidi about how to make AEC websites better through the power of user experience.

About Heidi Trost

Heidi Trost is a user experience researcher, designer, usability expert, and speaker. As the founder and Director of UX at Voice+Code voiceandcode.com, she helps emerging technology startups and Fortune 500 companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences.

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 Links for this Episode 153: Heidi Trost on AEC Website UX

 Voice and Code, Heidi’s firm 

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

 To subscribe to the PSM podcast in iTunes – click here

Read the Episode

 TBD