This episode runs 38 min. 39 sec.

Ron Leland leads the publication of Catalyst, a 60-page quarterly magazine, at LPA. Beautifully designed and printed, it is a significant marketing investment. David Lecours interviews Ron about how and why this print piece gets made. Ron and David discuss the following:

What was the initial inspiration for Catalyst?
What kind of team produces Catalyst?
Does each issue have a theme?
How do you balance coverage across your firm?
Is there a digital component?
What kind of results have you seen?
Advice for smaller firms

About Ron LelandRon Leland is Director of Communications at LPA, a a fully-integrated firm of architects, engineers, interior designers and landscape architects.

 Links for this Episode 157

Catalyst magazine published by LPA

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 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 32 min. 40 sec.

 A/E/C firms should be able to create workplaces that reflect their brands. David and Josh discuss how it should feel like you are working within your website. 

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Mentioned in This Episode 156: Workplace Branding

Branding elements or office design: which should inform which?

Corporate colors, signage, office art and decor

Creating the best first impression—the reception experience

Conference and meeting rooms: where clients gather

Getter the tone right, create a vibe consistent with your brand

Essential for clients and prospective employees

Production of PSM Show is underwritten by:

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 37 min. 03 sec.

Positioning is quite possibly, one of the closest things marketers have to a silver bullet. Josh (in spite of his nasty cold) chats with Lindsay Diven, CPSM, about how to better position your firm, before that RFP ever hits the street.

About Lindsay Diven, CPSM

Lindsay is Senior Deltek CRM Consultant at Full Sail Partners and blogs at Marketers Take Flight. She helps marketing departments from coast to coast set up and implement their CRM systems.

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 Links for this Episode 155

 Marketers Take Flight

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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 To subscribe to the PSM podcast in iTunes – click here

Read the Episode

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