This episode runs 31 min.

This Episode
We’re all in uncharted territory as most firms today are now largely working from home (WFH), and more distributed than ever. Josh Miles and guest CJ McClanahan discuss the challenges of remote working situations, and how to focus on the right things for getting work done and staying sane.

About CJ McClanahan

For nearly two decades, CJ McClanahan has been coaching high performing entrepreneurs and executives in just about every industry you can imagine.

Now, CJ is on a quest to inspire and engage leaders in a different conversation. A bigger conversation – a “what’s next?” conversation.

As a keynote speaker, executive coach and recovering overachiever, CJ challenges his audiences to redefine success on their own terms. He helps them learn to break the “Achievement Addiction” and focus on the things that really matter (spoiler alert: those things may not be what you think!).

Through his non-profit, TwoRule, CJ encourages high achieving individuals to live by two simple rules: 

• Live Gratefully
• Give Generously

https://www.cjmcclanahan.com

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 24 min.

This Episode
We all know how to speak like humans, but why is it so difficult to write copy that sounds natural. If you’d like to communicate more clearly, tune in as Josh interviews Nick Usborne about copywriting.

About Nick Usborne
Nick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published by McGraw-Hill in 2002, it was one of the very first to address the new profession of writing for the web. After writing web copy for nearly two decades, Nick began teaching companies and organizations how to write better websites. A few years later, he began converting his corporate training materials into courses and programs for freelance writers and copywriters. Today, Nick continues to immerse himself in teaching the craft of conversational copywriting.

Having worked with clients like Citibank, Apple, Reuters, WebEx, and New York Times, Nick has seen it all in the world of copywriting — and he knows what works. He’s earned 15 awards in direct response marketing — both in Europe and North America — and he’s worked as an advisor and consultant to various startups — primarily in online consumer product sales. He’s spoken at numerous online marketing conferences, as well as conducted in-house seminars and training sessions for companies like Yahoo!, Novartis Pharma, John Deere, Walt Disney Attractions, and more.

Nick lives in Montreal, Quebec, Canada, where he’s not always sitting in front of a keyboard. When he’s not working, and if the weather is being kind, he can often be seen enjoying the outdoors via kayak or bike. In the winter he’s out on his cross-country skis most days.

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

 To subscribe to the PSM podcast in:
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Google Play – click here

This episode runs 37 min. 02 sec. 

David and Josh discuss how to generate better marketing ideas using brainstorming techniques.

This episode is inspired by a podcast Generating Better Ideas with Brendan Boyle, Partner, IDEO, Founder of Playlab.

Mentioned in This Episode 162: Better Brainstorming

“There are no bad ideas in a brainstorm, but that one was dangerously close” – Josh’s first boss   What are the rules and best practices for doing better brainstorming? Josh and David unpack some of the best tips and freshest recommendations from IDEO.

How to prepare for a brainstorming session
How to start–hint: warm-up like an athlete
Establish rules of engagement
Strategies to keep the session lively and productive
Set a time limit
Diverge as long as great ideas keep flowing
Everyone must participate
Break up into dynamic duos
Using technology and social media to capture ideas
Role playing beyond the devil’s advocate
Move to convergence, editing the many to the few
Dot-voting
Prototype as fast as possible

Production of PSM Show is underwritten by: 

 We Want to Hear From You

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

 To subscribe to the PSM podcast in:
iTunes – click here
Stitcher – click here
Spotify – click here
Google Play – click here