186: Brand Audits

This episode runs 26 min. 26 sec. 

David and Josh discuss what is a brand audit? What are the steps or elements of performing a brand audit? And if you’ve completed an audit, what should firms do next?

 

 

Mentioned in This Episode 186: Brand Audits

When should a firm consider a brand audit?

Who should perform the brand audit? Self administer or hire a consultant.

What are the steps or elements of a brand audit?
How long does a brand audit take?
Recommendation for A/E/C firms to offer a diagnostic tool

 

Production of PSM Show is underwritten by: 

SMPS

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 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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185: Tyler Chartier on Project Photography

This episode runs 42 minutes, 31 seconds.

This Episode
Where do great architectural photos come from? Is it all about using the latest gear? Is it from using a more artistic technique? And what role does story play in creating an image that sells? Josh discusses these ideas with professional photographer, Tyler Chartier on today’s episode

Headshot of Tyler Chartier

About Tyler Chartier
Curious. Obsessive. Passionate.

Commercial photographer by day + father by night. For work, Tyler shoots architecture, products and people for local and national companies – and he shoots almost anything for fun. Combining a passion for the process of photography with intense curiosity, Tyler helps his clients tell stories to create strong connections with their people.

When he’s not telling stories with his camera, Tyler spends as much time as he can with his wife and two boys. Together they love hiking, biking, backpacking, and building things in his woodshop.

You’ll run into Tyler around town in Petaluma, San Francisco and occasionally NYC – but you’ll see his biggest smile if you cross paths with him outside in one of Sonoma County’s amazing parks or on the Tomales Bay.

www.tylerchartier.com
LinkedIn.com/TylerChartierPhotography

 Production of PSM Show is underwritten by: 

SMPS

 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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 To subscribe to the PSM podcast in:
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Stitcher – click here
Spotify – click here
Google Play – click here