188: Feeding The Content Machine

This episode runs 26 min. 19 sec. 

Why is it such a challenge to feed the content marketing machine? For the past few years it has been listed as one of the top B2B Content Marketing Challenges in multiple surveys. Surely there have to be better ways to plan out your year of content marketing. David and Josh share a few ideas.

 

 

Mentioned in This Episode 188: Feeding The Content Marketing Machine

Why is this a challenge?

Ingredients: where will your content come from?

Appetizers & Charcuterie: small bite content
Main Dishes: more preparation, more filling
Your content menu: what you plan to serve

 

Production of PSM Show is underwritten by: 

SMPS

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187: Matt Handal on Persuasive Proposals

This episode runs 40 minutes.

This Episode
David Lecours and Matt Handal discuss the difference between proposals and persuasive proposals for A/E/C firms.

About Matt Handal
Matt Handal provides marketing and business development strategies that actually work. He has helped firms 10X their proposal results and realize significant growth. He is the author of Proposal Development Secrets, Contributing Editor of SMPS Marketer, and  leads the Construction Owners Association of America’s Communication Committee. He has appeared in Engineering News Record, The Architect’s Handbook for Professional Practice, and other industry publications.

Matt’s Blog and Training – Help Everybody Everyday

Matt Handal headshot

 Production of PSM Show is underwritten by: 

SMPS

 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

Subscribe to our Podcast

 To subscribe to the PSM podcast in:
iTunes –
click here
Stitcher – click here
Spotify – click here
G
oogle Play – click here