205: Content for Positioning
This episode runs 38 min. 36 sec.
What are some content ideas that will help position A/E/C firms as the go-to expert? David and Bryon McCartney of Archmark talk about how firms might handle content creation themselves or if they need to hire outside help.
Bryon McCartney is Chief Creative Strategist at Archmark* Architecture Firm Branding and Marketing.
They have helped 2,000+ architects increase their firm’s visibility and influence so they can win betterprojects.
Bryon has traveled around the world and calls himself an ”Archi-Geek.”
He is the lead instructor at SEOforArchitects.com, and a frequent contributor for Architect Marketing
Institute, Business of Architecture, Entrearchitect, Zweig Group, and many others.
* pronounced Ark-Mark
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