227: Marketing Department as an In-house Consultant with Perryn Olson

 

Perryn Olson is a disrupter, he does things differently. In his current role, he’s serving multiple companies under one-parent umbrella. He’s finding a way to manage his marketing department as a consultant to these companies. It’s a very different way to approach day-to-day and long-term marketing needs. If your firm has multiple brands or divisions, and many do lately, Perryn has an interesting approach for you and your marketing services.

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      226: Right-sizing AEC firms with Karen Natzel

       

      Karen Natzel with K Communications is a “business therapist.” She works with CEOs and other leaders to help them communicate and lead more effectively. In this episode, Frank and Karen dive into the concept of “right-sizing” AEC companies. A lot of firms grow because they think that the opposite of growth is decline. That’s not true. In this age of high M&A activity, there is something to be said for sustaining a good, healthy-sized company that meets the demands of loyal clients and the satisfaction of happy employees. Karen shares her insights on healthy organizational growth.

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