244: 2023 Recruiting Part 2: Your Employer Brand Matters

Part 2 on our discussion about recruiting best practices, we shift the focus from job postings to using the company brand in the recruiting effort and what that means. Rachel Kennedy combines her background in recruiting and a love of marketing together to help growing businesses attract the right talent. Deirdre, Kathryn, and Rachel talk about the four Ps of recruiting success, the commonalities between marketing and recruiting, generational differences of candidates, and building a beautiful candidate experience.
https://southernlighthouse.com/
LinkedIn for Marketers free download. https://fabulous-producer-1804.ck.page/c19763d6bc
Music by RomanSenykMusic on Pixabay. www.pixabay.com

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243: 2023 Recruiting Part 1: Why your job postings aren’t working

Katrina (Kat) Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster. Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster.com, Care.com, and Randstad Worldwide. Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. 

She spoke at the SMPS Pinnacle Experience in November 2022, and what she shared about writing effective job postings was so profound, we had to get her on the podcast. Deirdre Gilmore and guest host, Kathryn Ness, get some great tips and life advice from Kat, including this entry in our “Memorable Quotes of 2023” list: Do your best and then to hell with it.

https://www.threeearsmedia.com/about.html  [Also pick up the free ebook on their website on how to make your job postings better and why]
www.trends.google.com 
www.indeed.com 

Music by RomanSenykMusic on Pixabay. www.pixabay.com 

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