255: Back to School with Marketing Plans

Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it and keep it going through it’s lifespan.
Frank interviews Deirdre and they talk about the lessons learned in doing a volume of marketing plans, in-house and as consultants. From marketing plans for expanding into existing markets and services to new market exploration, this podcast covers it all.
The Markendium books mentioned in the podcast are available at https://www.amazon.com/dp/B0C4XTZSH8
Music by RomanSenykMusic on Pixabay. www.pixabay.com

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254: Marketing Plans for Beginners

Marketing Plans are a great place where marketers set direction and prove their value. This podcast is a case study of a marketer writing their first marketing plan. We’ll talk about the real-life process, the highs and lows, and the outcomes personally and professionally.
Katerina (Kat) Marovich joined Summit Engineering as an administrator and quickly became the firm’s sole marketer. Kat has tackled it all from rebuilding the website, planning and hosting events, and developing the firm’s Marketing and Business Development Plan. Find her on LinkedIn: https://www.linkedin.com/in/katerina-marovich-2638a0142/ 
Music by RomanSenykMusic on Pixabay. www.pixabay.com 

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Frank and Deirdre (no guests)? Use the form on our homepage to let us know.

 

Follow this Podcast
Apple Podcasts – click here
Spotify – click here
Google Podcasts – click here