274: Marketing and Finance: The Dream Team

Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you’ll gain practical advice on enhancing your role within the company, developing empathy, mutual understanding, and fostering seamless collaboration between marketing and finance teams. Laurie and Maury address common challenges and offer strategies for overcoming them. Their combined experience provides valuable lessons for any professional aiming to strengthen team dynamics. Tune in for actionable tips to build your internal partnerships and achieve outstanding results.

 

Music by RomanSenykMusic on Pixabay. www.pixabay.com

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273: Mastering Your Company’s Conference Presence

In this follow-up episode, Frank and Deirdre dive deeper into how companies can effectively plan and execute their presence at conferences. Learn how to set SMART goals, craft a compelling message, and equip your team with effective conversation topics. Frank and Deirdre also discuss creating a staffing plan that balances attending sessions with manning the booth. This episode highlights important aspects such as ROI, achieving your overall conference goals, and more. Tune in for actionable advice that will elevate your conference strategy and drive impactful results.

 

Music by RomanSenykMusic on Pixabay. www.pixabay.com
Conference Planning Handout

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Frank and Deirdre (no guests)? Use the form on our homepage to let us know.

 

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