This episode runs 38 min. 39 sec.
Ron Leland leads the publication of Catalyst, a 60-page quarterly magazine, at LPA. Beautifully designed and printed, it is a significant marketing investment. David Lecours interviews Ron about how and why this print piece gets made. Ron and David discuss the following:
What was the initial inspiration for Catalyst?
What kind of team produces Catalyst?
Does each issue have a theme?
How do you balance coverage across your firm?
Is there a digital component?
What kind of results have you seen?
Advice for smaller firms
About Ron LelandRon Leland is Director of Communications at LPA, a a fully-integrated firm of architects, engineers, interior designers and landscape architects.
Links for this Episode 157
Catalyst magazine published by LPA
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