158: Rob Patterson on Email Marketing

This episode runs 32 min.

This Episode
Josh interviews the CMO of AWeber to discuss trends in email marketing, where email marketing is heading, and how their intelligent design assistant might help new users get up to speed faster.

Questions Asked
What’s your take on email, big picture?

What mistakes do you see most B2B companies making in terms of email?

What would be your top recommendations to better use email as a strategic tool?

What about next-level email… how can marketers up their game?

How can businesses use email to stand out and demonstrate their uniqueness?

Let’s talk a little about automation… first, can you explain what that is, in the context of email?

How can we use automation in terms of email?

If all of this is just a little overwhelming, what’s one tip that marketers should think about first when it comes to email?

About Rob Patterson
Rob is the Chief Marketing & Growth Offcer at AWeber, where he drives AWeber’s overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR and content marketing.

With extensive marketing and product experience working in a variety of environments from start-ups to large, multi-billion dollar companies, Rob has a proven ability to both implement strategies and develop teams to consistently execute programs that drive growth. Rob is motivated by winning the metaphorical chess match within the highly competitive technology space.

Links for this Episode 158

AWeber

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