When it comes to writing for an A/E/C firm, it’s easy to think of proposal writing, but what are the other skillsets required for professional services marketers, and how do you go from proposals to bios, to blogs, and social media all in the same day? Holly Bolton shares her insights on writing for A/E/C firms.
About Holly Bolton, FSMPS, CPSM, Owner of 3chord Marketing
A self-proclaimed word nerd, Holly Bolton grew up with her nose in a book and a pencil in her hand. Today, she applies that love of story to her work at 3chord Marketing, a marketing communications firm that helps design and construction firms understand and connect with their audiences through research, strategy, and content creation. Holly’s nearly 20 years of industry experience include serving in a variety of marketing, business development, and corporate communications roles for architecture and engineering firms.
For the past 10+ years, she and her husband have been on a quest to visit all of the national parks in the United States.
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