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Time to Listen: 30 min. 29 sec.

Jason Mlicki of Rattleback
David Lecours interviews Jason Mlicki, Principal at Rattleback about event marketing. They discuss the Profiting from Thought Leadership conference that Rattleback produces in partnership with Bloom Group.

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Mentioned in This Episode 111: Event Marketing

  • Our definition of an event
  • What is a rattleback?
  • Why did you create your own event?
  • How to market your event
  • Why should professional services firms consider event marketing?
  • The human element in a digital world
  • How do you know if your event is successful?
  • Should you expect your event to be a profit center or marketing expense?
  • Pricing is positioning, how should you price your event?
  • How to recruit speakers
  • What did you learn/change from year one to year two of your event?
  • Why partner on an event? What to look for in a partner?
  • How important are the other details: venue, food, nametags?

 

Resources Mentioned

 

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Podcast Episodes 1–100

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