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Time to Listen: 21 min. 10 sec.
David and Josh discuss the benefits of performing a competitive audit.
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Mentioned in This Episode 114: Competitive Audit
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Why audit your competition?
- Can peer pressure be a good thing?
- Are you really leading your market or a challenger brand?
- Don’t miss the opportunity of a de-brief after a project pursuit
- Does your firm love to win or hate to lose?
- Reviewing the digital footprint: website & social of your competitors
- How to do a competitive audit
- Possible items to audit
- What to do with your completed competitive audit
- Who should audit: DIY or hire a professional?
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Let us know what you think about this episode. How have you used competitive audits to gain an advantage in the market? Has competitive intelligence ever helped you win a project or client? Use the form on our homepage to let us know.
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