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Time to Listen: 22 min. 19 sec.
David Lecours and Josh Miles discuss why you should develop an ‘About Our Firm’ story.
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Mentioned in This Episode 120: The About Our Firm Story
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Why make the About Our Firm description a story?
- Where else besides the ‘About’ section of your website would you use this story?
- Is story just another marketing trend?
- Who should tell this story? From what point of view?
- Where do firms go wrong with this story?
- Possible plot types: challenge, founding, purpose, vision
- How long should this story be?
Resources Mentioned, Books on Story
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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Mike Bosworth, Ben Zoldan
- Winning the Story Wars: Why Those Who Tell the Best Stories Will Rule the Future by Jonah Sachs
- The Story Factor by Annette Simmons
- Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
- resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
- Made to Stick: Why Some Ideas Survive and Others Die
by Dan and Chip Heath - A Whole New Mind: Why Right-Brainers Will Rule the Future by Dan Pink
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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.
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