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Time to Listen: 33 min. 53 sec.
Josh Miles interviews educator, author, and Iowan, Nick Westergaard about brands and branding.
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Mentioned in This Episode 121: Nick Westergaard on Brands and Branding
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Dog years vs. Human years vs. Podcast years
- B2B branding allows us to know our client better than B2C
- Balancing personal brands of Principals and overall brand of the firm
- Power of stories and how we connect with others
- Using social media to bring professional services stories to life
- Dimmer switches for prioritizing brand touchpoints
- Digital tools don’t replace live events
- Better marketers make a better world
Resources Mentioned in This Episode
- Nick Westergaard website
- Nick’s book Brand Now
- Nick’s consulting firm Brand Driven Digital
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