Rachael Frohardt with PCL Construction and Stephanie Jude with Clark Nexsen give us the scoop behind leading a major SMPS regional conference – the 2022 Southeast Regional Conference (SERC) in Orlando, FL. They talk about the value of membership in a professional organization, the excitement of high-engagement, and handling the unexpected. Listen in as they talk about leadership, including delegation, becoming fully involved, the power of good communication, acknowledging strengths, and getting the help you need.

Reference files are located here.

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Closing keynote at the SMPS Southeast Regional Conference, Sandy Geroux talks about embracing risk, exploring personal risk tolerance, preparing for risk factors, and principles to follow to achieve your goals and gain buy-in.

Reference files are located here.

For more content from Sandy, visit her website www.thewowplace.com or check out Sandy’s book “Turn Your Workplace Into a WOWplace!” available on Amazon.

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Straight from the SMPS Southeast Regional Conference, keynote Tim Asimos with Circle S Studio talks about bucking the status quo – when, why, and how. Frank and Deirdre bookend the conversation with their own insights on disruption as a tool in the marketing, BD, and leadership toolbox. Get ready for an evolution, not a revolution.

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The SMPS Southeast Regional Conference of 2022 hit all the right spots, including inspirational and creative keynote speakers. Join our four-part deep dive with the keynotes and the conference leadership on our special, SMPS SERC 2022 podcast series.

First up is Steve Tatham, a 30-year Imagineer and theme park designer for Universal Creative. We talk about inspiring creativity, playing off each other, giving space for creativity, and translating emotions into desired outcomes.

To learn more, please visit: https://www.stevetatham.com/

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It’s a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or construction firm in marketing or business development. Some people thrive, and some struggle to build a career here. Frank and Deirdre get candid about forging a career in BD and Marketing. Listen to Deirdre’s guidance on a marketing career path in Part 2.

Deirdre’s top 5 tips to grow your career:

• Learn who your real client is and treat them exceptionally well.
• Bring new ideas in, all the time. Be a constant learner.
• Demonstrate how you can impact revenue/profitability.
• Learn the business of the business. You will gain a ton of respect.
• Build relationships inside and outside of your firm. Especially with the CFO.

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It’s a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or construction firm in marketing or business development. Some people thrive, and some struggle to build a career here. Frank and Deirdre get candid about forging a career in business development and marketing. Listen to Frank’s guidance on a business development career path in Part 1.

Frank’s top 5 tips to grow your career:

• Find a Mentor – someone you can learn from and with
• Find your Advocate – the person in the firm leadership that gets you
• Find your Role Model – someone you want to emulate or aspire to be like
• Get Yourself Out There – everyone has butterflies, go for it
• Talk to Yourself – you are your own biggest champion, psyche yourself up, you got this

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Frank and Deirdre (no guests)? Use the form on our homepage to let us know.

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