The feeling of powerlessness can be overwhelming for professional services marketers. In this podcast, Frank interviews Paula Johnston, CPSM – the remarkable marketer known as empowered.paula on Instagram. Paula’s incredibly successful personal journey towards empowerment follows the Tanzanian proverb “little by little, a little becomes a lot.” She talks about physical and mental fitness, about living a healthy life, and about applying fitness to her job as Senior Associate and Marketing Manager at David Evans and Associates, Inc. Frank and Paula have been friends for about 15 years, their conversation goes back and forth on the little things you do to reach seemingly impossible goals.

Resources:
James Clear
https://jamesclear.com/
https://www.instagram.com/jamesclear/

Jason Stein
https://jasonstein.com/about-me/

Amy Morin: Mental Strength
https://amymorinlcsw.com/

Susan David: Emotional Agility
https://www.susandavid.com/

Katy Milkman
https://www.katymilkman.com/
https://www.katymilkman.com/podcast

Elite Minds
https://www.goodreads.com/en/book/show/18756719-elite-minds

Body Mind Mastery
https://www.peacefulwarrior.com/body-mind-mastery/

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We’ve all heard or experienced some crazy things in the name of business development. Frank and Dierdre talk (and laugh) with Kenda Salisbury, FSMPS, CPSM, Regional Director of Business Development at Degenkolb Engineering about what they’ve seen. This is a fun episode with some serious lessons-learned advice.

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We’re in the middle of a huge talent war, struggling to find and retain the skilled professionals we need in all positions of our firms. Ali Bedwell, VP of Brand Strategy at Skyline Enterprises shares her success in building a cohesive team, developing diverse growth opportunities, and charting a clear path for herself and the department within the company. 

Resource Link:
https://generalassemb.ly

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It’s February – let’s talk about falling in love – with a great job. In this episode, Frank and Deirdre talk about how interviewing for the right job is a lot like dating and finding the best fit. It’s packed full of inspirational ideas to really figure out if a job is a fit for you. In this crazy time of job changing, this podcast guides listeners on both sides of the romance to find harmony. 

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Late in 2021, the US Congress passed, and President Biden signed the largest infrastructure spending bill in decades. It represents the biggest volume of federal investment since professional services marketing became a thing. The impacts of the infrastructure bill will be profound. In Episode 212, Frank talks to two people who have been tracking it and gearing up. Anthony Jeffers with Hensel Phelps and Stephanie Nelson with Capital Pipeline are working on this from every angle and bringing good advice for professional services marketers and their seller-doers as we all prepare for the impact. 

Resources related to the Federal Infrastructure Package are noted below:

1. The Bill itself: https://www.congress.gov/bill/117th-congress/house-bill/3684/text 
2. Aviation projects funded through the infrastructure bill Bipartisan Infrastructure Law – Airport Infrastructure | Federal Aviation Administration (faa.gov)
3. Importance of Infrastructure on US Economy: https://www.cfr.org/backgrounder/state-us-infrastructure
4. Breakdown on Counties:  https://www.naco.org/resources/legislative-analysis-counties-infrastructure-investment-jobs-act
5. Breakdown for Cities: https://www.nlc.org/article/2021/12/21/how-to-plan-federal-infrastructure-spending/
6. Breakdown Specific to Water Projects: http://uswateralliance.org/news/president-biden-introduces-plan-111-billion-water-infrastructure-investment
7. National League of Cities & Towns with State Office Links: https://www.nlc.org

Production of PSM Show is underwritten by: 

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Stressful situations abound in professional services marketing. Frank Lippert talks to professional coach and instructor Laurie Cozart from Brain Squared Solutions about how to manage situations specific to our everyday lives. This is a high-impact, high-value show with good tools and insights. 

Click here to learn more about The Rule of 4, as mentioned in the podcast.

Production of PSM Show is underwritten by: 

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