We all think of Instagram as a photo-sharing app, but how is Instagram changing? In a post to his own IG and Twitter, CEO of IG Adam Mosseri shared that they’re no longer just a photo-sharing app, and to expect change in the following months. Josh and David unpack what this may mean for your firm.

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This episode runs 29 min. 35 sec. 

With all of this talk about “innovation” in A/E/C, how should we define it, and is innovation actually something we can build processes around? Josh chats with author Carla Johnson about her latest book, “RE:Think Innovation” on today’s episode of PSM Show.

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What are brand personality attributes, and how can you apply those concepts to your A/E/C firm?  Josh and David discuss this foundational element to branding.

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This episode runs 30 min. 27 sec. 

David speaks with advisor, author and speaker Steven Morris about establishing trust in digital marketing.

In 1994, I launched my brand strategy and marketing agency Mth Degree, which I built, ran, and grew for 23 years. My firm served global and national clients that include Sony, Habitat for Humanity, the NFL and MLB, Samsung, Disney, and Amazon. In 2017, I sold my marketing services business so I could fully focus on serving client partners through my brand evolution process. This time-tested process has been applied and refined to more than 120 successful brands.

My background includes earning an MFA in Design from Temple University, Tyler School of Art and undergraduate degrees in fine art, psychology and philosophy.

I advise, consult with and speak to Fortune 500 and privately held companies, entrepreneurs, leaders and communities around the world, helping them to build trusted brands and connection so they can build the future they envision.

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What is experience design, and how can you create great experiences for your clients and employees?  Josh and David discuss designing events with purpose.

This episode was inspired by an episode from IDEO’s Creative Confidence podcast.

Mentioned in this episode
Episode 142 – The Power of Moments

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This episode runs 39 min. 32 sec. 

9Josh speaks with Donna Corlew, FSMPS, CPSM and Frank Lippert, FSMPS, CPSM about the value of SMPS Membership. Hear how SMPS has shaped their network and careers.

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