198: How To Avoid Burnout

Josh and David discuss how to stay inspired and avoid burnout. Lots of A/E/C Marketers will be returning to work and there may be a lot of pressure to be mega productive. Just make sure you keep yourself sustainable.

Production of PSM Show is underwritten by: 

SMPS

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197: TankGirl on AEC Proposal Design

This episode runs 36 min. 30 sec. 

David is joined by Deirdre Gilmore, FSMPS, CPSM and Nikki Hasbun of TankGirl Marketing, to discuss persuasive A/E/C Proposal Design.

Deirdre Gilmore headshot
Nikki Hasbun headshot

Deirdre Gilmore,  FSMPS, CPSM
PRESIDENT + LEAD STRATEGIST
Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 21 years of AEC marketing experience across the nation. Deirdre has the unique ability to take high level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.

FUN FACT: Deirdre is Arizona’s only SMPS Fellow.

 

Nikki Hasbun
CREATIVE DIRECTOR/TRAINER
Nikki brings your brand to life. While the rest of the team is focusing on strategy, content and management – Nikki is the heart of the project. She has the unique ability to create memorable brands and marketing campaigns that resonate with your staff and your clients. She is passionate about great design, but moreover, about creating visual identities that stand apart from the competition, truly reflect your unique brand, are usable, and last.
FUN FACT: Nikki has spent most of her career as a consultant, helping numerous clients improve their brands and visuals.
In the last year, Nikki has provided over 200 training hours to over 500+ people!

Production of PSM Show is underwritten by: 

SMPS

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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196: How To Hire Creative Services

Josh and David discuss how to work with, and hire, external creative services. We’ve worked on both sides of this equation and bring a unique perspective.

Production of PSM Show is underwritten by: 

SMPS

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195: Bethany Smith on Rethinking the Digital Conference Experience

Today on PSM Show we’re chatting with the chair of SMPS Build Business 2021, Bethany Smith. What is Build Business, and why should you attend another virtual experience in 2021? Tune in to find out.

This episode runs 33 min, 41 seconds.

https://www.smps.org/buildbusiness/
https://www.linkedin.com/in/bethanyrusticsmith/
https://twitter.com/rusticsmith

Bethany Smith headshot

About Bethany Smith, VP of Marketing Messer Construction Co.

As my Strengths Finder results will tell you, I am Futuristic, Responsible, an Activator, an Achiever, and strongly grounded in my sense of Belief. Playing to these strengths, I have continued to focus my career on ways I can grow my organization, my colleagues and the Greater Cincinnati community.

Currently, I am the Vice President of Marketing and Corporate Communication at Messer Construction Company. The mission of our Marketing and Corporate Communication team is to drive strategic, thought-provoking, inclusive communication through innovative channels to reach all members of the Messer community – employees, family, friends, clients and business partners.

Production of PSM Show is underwritten by:

SMPS

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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194: Organic LinkedIn Marketing

How to get the most out of your organic (non-paid) use of LinkedIn, from a personal and firm marketing perspective.

Links
LinkedIn Social Selling Index
LinkedIn Company Page Analytics

Production of PSM Show is underwritten by: 

SMPS

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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193: David Lecours on Effective AEC Websites

This episode runs 32 min. 32 sec. 

In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. Today we flip the script, as Keelin Cox from AEC Marketeer interviews David about effective AEC websites.

Keelin Cox headshot
David Lecours

Production of PSM Show is underwritten by: 

SMPS

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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