This episode runs 26 min. 26 sec. 

David and Josh discuss what is a brand audit? What are the steps or elements of performing a brand audit? And if you’ve completed an audit, what should firms do next?

Mentioned in This Episode 186: Brand Audits

Production of PSM Show is underwritten by: 

 We Want to Hear From You

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

 To subscribe to the PSM podcast in:
iTunes – click here
Stitcher – click here
Spotify – click here
Google Play – click here

This Episode
Where do great architectural photos come from? Is it all about using the latest gear? Is it from using a more artistic technique? And what role does story play in creating an image that sells? Josh discusses these ideas with professional photographer, Tyler Chartier on today’s episode

About Tyler Chartier
Curious. Obsessive. Passionate.

Commercial photographer by day + father by night. For work, Tyler shoots architecture, products and people for local and national companies – and he shoots almost anything for fun. Combining a passion for the process of photography with intense curiosity, Tyler helps his clients tell stories to create strong connections with their people.

When he’s not telling stories with his camera, Tyler spends as much time as he can with his wife and two boys. Together they love hiking, biking, backpacking, and building things in his woodshop.

You’ll run into Tyler around town in Petaluma, San Francisco and occasionally NYC – but you’ll see his biggest smile if you cross paths with him outside in one of Sonoma County’s amazing parks or on the Tomales Bay.

www.tylerchartier.com
LinkedIn.com/TylerChartierPhotography

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

 To subscribe to the PSM podcast in:
iTunes – click here
Stitcher – click here
Spotify – click here
Google Play – click here

Mentioned in This Episode

• Holiday Cards: An Important Brand Touchpoint?
• Holiday Cards: How To Stand Out
• Conferences: How To Choose The Right Ones
• Conferences: Don’t Just Attend
• Conferences: What’s Your Gameplan?

Podcast Episodes 1–100

Subscribe to our Podcast

This episode runs 32 min. 21 seconds

This Episode
David Lecours interviews Keelin Cox about the differences of being a marketer at small, medium, and large A/E/C firms.

About Keelin Cox
Keelin Cox is a creative thinker and problem solver with a focus on thoughtful interactions throughout the AEC industry. As a senior proposal specialist at Stantec, she is invested in supporting the water sector to build winning proposals, create smart strategies, and help her teams serve their communities. She is the host of the AEC Marketeer podcast that explores AEC marketing and beyond.

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

 To subscribe to the PSM podcast in:
iTunes – click here
Stitcher – click here
Spotify – click here
Google Play – click here

This episode runs 38 min, 35 sec. 

Is your firm using Instagram as a social media channel? Should you be? Josh and David discuss the latest features and best practices for using Instagram.

Production of PSM Show is underwritten by: 

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

 To subscribe to the PSM podcast in:
iTunes – click here
Stitcher – click here
Spotify – click here
Google Podcasts – click here

This episode runs 36 minutes.

This Episode
David and Tim discuss the important relationship between firm culture and marketing. Is culture a meaningful differentiator? How to bring culture to life within a firm? What are the different cultural stereotypes for architecture, engineering and construction firms?

About Tim Barr, CPSM, LEED Green Associate
Tim Barr is a Senior Vice President and Office Practice Leader for CannonDesign in Denver Colorado. As an A/E/C strategist for the built environment, Tim is focused on helping clients thrive through an effective and innovative process of collaboration. Tim has been on the forefront of Integrated Project Delivery (IPD) and LEAN Construction since its inception in the mid 2000’s. He was the 2016 SMPS Colorado “Business Developer of the Year” award winner, was honored by San Diego Metropolitan Magazine in the annual “40 Under 40” honor roll in 2007, and has spoken at many professional events and conferences. 

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

 To subscribe to the PSM podcast in:
iTunes – click here
Stitcher – click here
Spotify – click here
Google Play – click here