180: A/E/C Firm Website Trends

This episode runs 29 min, 32 sec. 

How are A/E/C firm websites evolving? Josh and David discuss the latest trends in A/E/C firm website design. Nerd Alert!

 

Production of PSM Show is underwritten by: 

SMPS

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179: Craig Janssen on Scenario Mapping

This episode runs 46 minutes.

This Episode

It’s the time of year when firms are planning for 2021, but how do you make plans when there are so many uncertain variables? (SWOT just doesn’t seem to cut it in an environment like this.) You still need to plan, but the rules have changed. It has to be more agile. (And you have to be able to pull it off 10x faster.) Even if you can’t make a dependable strategic plan when variables are changing quickly, you can do scenario mapping to equip you to make the best decisions possible. Join Craig Janssen, Managing Director of Idibri, for an interactive session on what professionals need to know about scenario mapping when everything is shifting.

Most strategic plans are paperweights. 
They don’t provide clarity for the goal, simplicity in an action plan, or accountability.  Most importantly they don’t:
  1. Address the emotional conditions of the people engaged in the enterprise or
  2. Structure themselves to be flexible to address an unknown and scary future.    
Its starts with us as individuals.  We are highly emotional creatures and most strategic plans attempt to supplant data for emotional engagement – and expect positive and enduring outcomes.
 
Scenario mapping allows us to test outliers and determine what core skills, systems and capabilities will provide us with the best protection for the future and the best capability for rapidly adapting to a new view of reality.
 


 Production of PSM Show is underwritten by: 

SMPS

 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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178: Technical Staff as Rock Stars

This episode runs 29 min, 23 sec. 

David and Josh discuss how and why A/E/C firms should promote technical staff as rock stars.

 

Production of PSM Show is underwritten by: 

SMPS

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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177: Paula Stamp on Entrepreneurial Mindset

This episode runs 36 minutes.

This Episode
David asks Paula, “What does having an “entrepreneurial mindset” mean for A/E/C marketers?” Why should marketers have an entrepreneurial mindset?

About Paula Stamp, PhD, MBA
Dr. Paula Stamp, is Director of Business Development, Research and Student Engagement at PCL Construction.

Paula is an experienced and distinguished Executive Level Client Development professional, Facilitator/Lecturer, and Principal Investigator with over 15 years in strategic planning, revenue generation, marketing, client development, and curriculum development. Principal investigator on multiple empirical research projects whose research agenda focuses on engagement, active learning pedagogy, and student success. Facilitator and instructor for various curriculum.

Paula Stamp

 Production of PSM Show is underwritten by: 

SMPS

 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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176: Creative Hobbies

This episode runs 24 min, 15 sec. 

Josh and David discuss why having creative hobbies outside of work makes you a better marketer. They also discuss their own current personal creative hobbies and offer ideas on finding the right one for you.

illustration for photography, writing, drawing, cooking, baking

Also included:

  • The value of creative diversification
  • What we see other marketers doing outside of work
  • Should you use your outside creative hobbies in your day job?
  • Should you start a side hustle (charging for your creative hobby)?

Resources Mentioned
Skillshare – https://www.skillshare.com
Creative Live – https://www.creativelive.com
MasterClass – https://www.masterclass.com
Udemy – https://www.udemy.com
Udacity – https://www.udacity.com
Creative Bug – https://www.creativebug.com
Lynda.com / LinkedIn Learning – https://www.lynda.com
Find your local college or university online or executive education – https://online-learning.harvard.edu/catalog/free

 

 

 

Production of PSM Show is underwritten by: 

SMPS

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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175: Josh Martin on Lean Content Marketing

This episode runs 32 minutes, 07 seconds.

This Episode
Josh sits down with Josh Martin to discuss how Lean Content Marketing is all about how to do more by doing less as a marketer, a sort of essentialism philosophy that allows small marketing teams to scale their efforts and effectiveness. Josh Martin and I discuss how you can get started in your A/E/C firm.

About Josh Martin
Coming Soon

 Production of PSM Show is underwritten by: 

SMPS

 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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