This episode runs 37 min. 02 sec. 

David and Josh discuss how to generate better marketing ideas using brainstorming techniques.

This episode is inspired by a podcast Generating Better Ideas with Brendan Boyle, Partner, IDEO, Founder of Playlab.

Mentioned in This Episode 162: Better Brainstorming

“There are no bad ideas in a brainstorm, but that one was dangerously close” – Josh’s first boss   What are the rules and best practices for doing better brainstorming? Josh and David unpack some of the best tips and freshest recommendations from IDEO.

How to prepare for a brainstorming session
How to start–hint: warm-up like an athlete
Establish rules of engagement
Strategies to keep the session lively and productive
Set a time limit
Diverge as long as great ideas keep flowing
Everyone must participate
Break up into dynamic duos
Using technology and social media to capture ideas
Role playing beyond the devil’s advocate
Move to convergence, editing the many to the few
Dot-voting
Prototype as fast as possible

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 We Want to Hear From You

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 24 min.

This Episode
David and guest Brent Darnell discuss “The Emotional Side of Marketing.” Is emotional intelligence (EQ) a competitive advantage for you and your firm? And how does this benefit recruitment and retention? 

About Brent Darnell
Brent Darnell is President of Brent Darnell International. Through one-on-one coaching, leadership development training programs, and project-based programs, Brent teaches clients to communicate and maintain great relationships.

Brent earned his Bachelor’s in Mechanical Engineering from the Georgia Institute of Technology in 1981 and began his own construction career.

He was an MEP Coordinator and Senior Project Manager on complicated projects like the Brook Army Medical Center and housing for the 1996 Summer Olympic Village. Because of these first-hand experiences, Brent writes and speaks with a deep understanding of his audience and the problems they commonly face.

Brent has written four books and speaks to audiences across the country.

 Links for this Episode 159

Brian J. Greenberg

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 28 min. 31 sec.

Today on PSM.Show David and Josh discuss the challenges of moving from goal-setting to accomplishment. From narrowing your focus, to tips for chunking down and visualizing goals, they’ll talk you through several approaches to reaching higher.

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Mentioned in This Episode 160: From Goal to Accomplishment

Accountability – working with others vs. self to keep you accountable
Narrowing Your Focus – set fewer goals. Work on only one goal per month.
Chunk it Down
Visualize – adding visualization, mood boards
Gamification – give yourself three lives (borrowing from video games)
Get Professional Help – therapists, coaches and consultants can all help

“We overestimate what we can get done in a year and underestimate what we can accomplish in 10 years.”

Production of PSM Show is underwritten by: 

 We Want to Hear From You

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 24 min.

This Episode
Josh is joined by the author of, “The Salesman Who Doesn’t Sell,” Brian J. Greenberg. Brian and Josh discuss non-traditional sales and marketing tactics to help support the business development process in A/E/C.

About Brian J. Greenberg
Brian J. Greenberg, aka “The Salesman Who Doesn’t Sell”, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers.

 Links for this Episode 159

Brian J. Greenberg

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 32 min.

This Episode
Josh interviews the CMO of AWeber to discuss trends in email marketing, where email marketing is heading, and how their intelligent design assistant might help new users get up to speed faster.

About Rob Patterson
Rob is the Chief Marketing & Growth Offcer at AWeber, where he drives AWeber’s overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR and content marketing.

With extensive marketing and product experience working in a variety of environments from start-ups to large, multi-billion dollar companies, Rob has a proven ability to both implement strategies and develop teams to consistently execute programs that drive growth. Rob is motivated by winning the metaphorical chess match within the highly competitive technology space.

 Links for this Episode 158

AWeber

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 38 min. 39 sec.

Ron Leland leads the publication of Catalyst, a 60-page quarterly magazine, at LPA. Beautifully designed and printed, it is a significant marketing investment. David Lecours interviews Ron about how and why this print piece gets made. Ron and David discuss the following:

What was the initial inspiration for Catalyst?
What kind of team produces Catalyst?
Does each issue have a theme?
How do you balance coverage across your firm?
Is there a digital component?
What kind of results have you seen?
Advice for smaller firms

About Ron LelandRon Leland is Director of Communications at LPA, a a fully-integrated firm of architects, engineers, interior designers and landscape architects.

 Links for this Episode 157

Catalyst magazine published by LPA

Subscribe to PMS Show on iTunes

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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