This episode runs 32 min. 40 sec.

 A/E/C firms should be able to create workplaces that reflect their brands. David and Josh discuss how it should feel like you are working within your website. 

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Mentioned in This Episode 156: Workplace Branding

Branding elements or office design: which should inform which?

Corporate colors, signage, office art and decor

Creating the best first impression—the reception experience

Conference and meeting rooms: where clients gather

Getter the tone right, create a vibe consistent with your brand

Essential for clients and prospective employees

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 37 min. 03 sec.

Positioning is quite possibly, one of the closest things marketers have to a silver bullet. Josh (in spite of his nasty cold) chats with Lindsay Diven, CPSM, about how to better position your firm, before that RFP ever hits the street.

About Lindsay Diven, CPSM

Lindsay is Senior Deltek CRM Consultant at Full Sail Partners and blogs at Marketers Take Flight. She helps marketing departments from coast to coast set up and implement their CRM systems.

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 Links for this Episode 155

 Marketers Take Flight

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 30 min. 10 sec.

If there is one thing that all A/E/C firms share, it’s a collection of projects. David and Josh discuss how to share information about these projects—as a case story.

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Mentioned in This Episode 154: Project Case Stories

Case Story vs. Case Study

Classic Case Study Model: challenge, solution, outcome

What to include in your project case story

Narrative and bullet point facts

Hero’s Journey

Photography and illustration: how many?

Who should be the hero in your story? Hint: not your firm.

Where should you use these case stories?

Should you only feature completed past projects?

 Where to archive these case stories?

Who should be responsible for the case stories?

Production of PSM Show is underwritten by:

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 35 min. 07 sec.

AEC Marketers create websites using a lot of assumptions. Assuming who the user is and what they want from our sites can be risky. But a UX consultant, like Heidi Trost of Voice+Code, can minimize this risk through observation, measurement and improvement. David Lecours talks with Heidi about how to make AEC websites better through the power of user experience.

About Heidi Trost

Heidi Trost is a user experience researcher, designer, usability expert, and speaker. As the founder and Director of UX at Voice+Code voiceandcode.com, she helps emerging technology startups and Fortune 500 companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences.

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 Links for this Episode 153: Heidi Trost on AEC Website UX

 Voice and Code, Heidi’s firm 

 Production of PSM Show is underwritten by: 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 33 min. 52 sec.

An essential skill in this relationship-driven business is the ability to network. Josh and David discuss tips for getting started in networking, growing, and maintaining your professional network.

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Mentioned in This Episode 152: Building and Growing Your Network

What is your network?

Why should marketing staff have a network? Is it important for A/E/C marketers to have a network?

“You are the average of the five people you spend the most time with” – Jim Rohn

Why is networking a dirty word?

The benefit of going to your client’s networking events

How to get started building your network

Using social media to build your network

Mastermind groups and Networking organizations

Production of PSM Show is underwritten by:

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 30 min. 23 sec.

What is the best way for A/E/C firms to properly vet a marketing agency or outsourced marketing partner? Where should you begin your search, and how can you make a more informed decision? Jesse Garcia is a consumer psychologist and researcher from the University of Southern California, and he’s going to talk us through the process of hiring a marketing agency

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 Links for this Episode 151: Jesse Garcia on Researching Marketing Firms.

Production of PSM Show is underwritten by: 

We Want to Hear From You

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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