This episode runs 28 min. 55 sec.

Most marketers think of themselves as pretty good writers. But is this delusional? Mike Plotnick, Principal at Plotlines and a professional writer, and David Lecours discuss writing as a craft and marketing tool.

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Mentioned in This Episode 126: Mike Plotnick on Copywriting

• Mike shares his career path from HOK to Mastercard to Consultant
• Why is his firm named Plotlines?
• Truth or Myth: People don’t read anymore
• What is the best way to work with a professional copywriter
• Should you go out on your own and become a consultant?
• Where most writers go wrong
• Writing vs. editing
• Resources to become a better writer
• Is writer’s block a real thing?
• Where does story fit into marketing copy?

Resources Mentioned in This Episode

• Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
• On Writing: A Memoir of the Craft by Stephen King (not scary)
• Writing Down the Bones: Freeing the Writer Within by Natalie Goldberg
• The 7 Secrets of the Prolific by Hillary Rettig, for the creative process and writer’s block
• The War of Art by Steven Pressfield, for the creative process and fighting resistance to create
• Plotlines, Mike’s company, to elevate your story

The Harvard University study on the unintended effects of open workplaces, and responses from:
Perkins+Will 
Gensler

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This episode runs 34 min. 56 sec.

Where does your firm brand end and your personal brand begin? How can you as a marketer, stand out in the marketplace and develop your own personal brand? David and Josh share their own experiences balancing their personal and firm’s brands.

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Mentioned in This Episode 125: Branding Yourself—building your reputation and body of work

• Why and what is personal branding?
• Is branding oneself as painful as it sounds?
• Doing a self-inventory related to what you want to be known for
• Who do you admire in the space/market you want to occupy?
• Where should you prove your value
• Difference between owned, earned and rented media
• How to build an audience
• Pruning your list
• Benefits of podcasts and video

illustration from Zag by Marty Neumeier

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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We respect your time. Episode runs 34 min. 56 sec.

R-E-S-P-E-C-T. Find out what it means to me. Do you have a problem getting marketing respected and valued by your firm? You’re not alone. Today’s episode has David Lecours and Josh Miles discussing why marketing can often be disrespected in a firm. But more importantly, David and Josh offer recommendations to earn R-E-S-P-E-C-T for you and your marketing department.

 David (left) and Josh (right). Trying to look respectful.

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Mentioned in This Episode 124: Marketing Deserves Respect

• Don’t suffer alone. Many struggle with earning marketing respect.
• What is marketing not valued in too many firms?
• What to do to earn respect for you and your marketing department
• Become more financially literate
• Develop a marketing plan and share it (even though it’s scary)
• Promoting your marketing wins
• Always ask clients why you lost a pursuit AND why you won
• Ask new hires why they chose your firm
• Constantly seek measurement for marketing initiatives
• Have a heart-to-heart conversation with your boss

Resources Mentioned in This Episode

• TBD
• TBD

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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Time to Listen: 34 min. 56 sec.

Josh Miles and David Lecours discuss the importance of marketing your marketing. What do we mean? Promote your content marketing because your audience won’t organically find it and benefit from it. And that would be sad.

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Mentioned in This Episode 123: Marketing Your Marketing

• What is Content Marketing?
• What constitutes content? Isn’t everything content?
• Repetition is your friend, share multiple times and places
• Where to start: email
• Don’t be shy, share

Resources Mentioned in This Episode

• Jay Baer’s website (where we got our episode title, “marketing your marketing”
• The Content Marketing Institute

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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Time to Listen: 34 min. 56 sec.

Josh Miles interviews Danielle Gray, aka The Content Whisperer, about content marketing.

How do you get content from your technical professionals within your firm? You need a “content whisperer” of course. Danielle Gray joins us this episode and talks about why she thinks getting content can actually be FUN.

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Mentioned in This Episode 122: Danielle Gray on Content Marketing

• What? So What? and Now What?
• Danielle’s favorite channels for sharing content
• How to get started with content marketing if you have 111 other things to do
• The difference between facts and stories
• Why public speaking helps build trust
• In a relationship business, can your website build relationships?
• The art of asking questions
• Personal brands vs. the company brand. Can they play well together?
• Being a salesperson or being a solution provider

Resources Mentioned in This Episode

• Danielle’s company, DG Marketing website
• Danielle’s favorite book on content marketing, Content Chemistry

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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Time to Listen: 33 min. 53 sec.

Josh Miles interviews educator, author, and Iowan, Nick Westergaard about brands and branding.

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Mentioned in This Episode 121: Nick Westergaard on Brands and Branding

• Dog years vs. Human years vs. Podcast years
• B2B branding allows us to know our client better than B2C
• Balancing personal brands of Principals and overall brand of the firm
• Power of stories and how we connect with others
• Using social media to bring professional services stories to life
• Dimmer switches for prioritizing brand touchpoints
• Digital tools don’t replace live events
• Better marketers make a better world

Resources Mentioned in This Episode

• Nick Westergaard website
• Nick’s book Brand Now
• Nick’s consulting firm Brand Driven Digital

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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To subscribe to the PSM podcast in iTunes – click here