264: Developing Great Case Studies & Using AI To Help

What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She’s sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques.
Resources:
American Writers and Artists Institute – https://www.awai.com/  
Casey Hibbard – https://www.compelling-cases.com/  
SMPS Pacific Regional Conference – https://smps-prc.org/  
Connect with Leslie Blaize: linkedin.com/in/freelance-writer-architecture-engineering-construction/   
AEC Connect newsletter: Subscribe on LinkedIn 
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6947590700544704513  
Website: blaizecommunications.com/  
blaizecommunications@gmail.com
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263: Organization Tips for 2024

Did you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways.
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262: Year-End Wrap-Up, Look Forward for 2024

As another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It’s a meaningful look at their professional and personal journeys. There’s a little arm-chair market forecasting, a little lessons learned, and a lot of fun in this episode.
Music by RomanSenykMusic on Pixabay. www.pixabay.com

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261: Coaching the Coaches – Advice for Interview Coaching Part 2

This is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple personas involved, lots of moving parts, and lots of pressure. Deirdre Booth and Kathryn Ness are interviewed by Frank Lippert to help marketers set the stage for success with this important job function.
Music by RomanSenykMusic on Pixabay. www.pixabay.com  

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260: Coaching the Coaches – Advice for Interview Coaching Part 1

This is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple personas involved, lots of moving parts, and lots of pressure. Deirdre Booth and Kathryn Ness are interviewed by Frank Lippert to help marketers set the stage for success with this important job function.
Music by RomanSenykMusic on Pixabay. www.pixabay.com  

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259: Finding What’s Next

Not sure what retirement holds for you? Or maybe you know someone that’s just a little uncertain about what’s next for them as they retire from professional services marketing? This podcast is for you. Frank talks to his friend and mentor, Laurin McCracken, who went from professional services marketing legend to one the top watercolor painters in the world in his retirement. This is a fun conversation about figuring out what to do in retirement, how to find fulfillment, and how to put your best professional services marketing skills to use for YOU!
In his first career, Laurin McCracken, FSMPS, was a renowned marketing and business development expert and a transformative leader in the Society for Marketing Professional Services (SMPS). Today, Laurin McCracken, AWS, NWS, is a realist watercolorist. His approach to still life painting emulates that of the Dutch and Flemish still life painters of the 16th and 17th centuries. He is a signature member of more than a dozen watercolor societies including the American Watercolor Society and the National Watercolor Society. His paintings have won multiple awards and have been included in competitive and invited exhibitions around the world. His paintings are in the permanent collections of the Watercolor Museum, Fabriano, Italy, The National Museum of China in Beijing, The Museum of the University of Mississippi and other institutions.
Resources: https://www.federalreserve.gov/monetarypolicy/publications/beige-book-default.htm  
Music by RomanSenykMusic on Pixabay. www.pixabay.com  

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