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THE PODCAST FOR AEC MARKETERS
The PSM Show is the podcast for AEC marketers, business developers, leaders, technical staff, consultants, and clients who want to peek behind the curtain on what makes great architecture, engineering, construction, and specialty firms tick. While the focus is usually marketing and business development, we don’t shy away from the burning or difficult topics that affect our industry. We seek out practical advice from people who are making magic or making waves, with the intent of helping you make it all work better and easier.
142: Power of Moments
David and Josh discuss the power of moments along the employee and client journey.
141: Ida Cheinman on Gen Z
Josh Miles interviews Ida Cheinman, Principal of Substance 151, on Generation Z.
140: Elke Giba on Positioning
David Lecours interviews Elke Giba, researcher, marketer and business advisor at Giba Group about Positioning.
139: Firm Naming
David and Josh discuss A/E/C Firm Naming: acronyms, trademarks, and differentiation.
138: Blair Enns on Value Pricing
Josh Miles interviews Blair Enns, CEO of Win Without Pitching, about value pricing, anchoring and sales psychology.
137: Core Values
David and Josh discuss Core Values as an overlooked, but essential, marketing tool.
136: Craig Atkinson on Keeping Creativity Alive
David Lecours interviews Craig Atkinson, VP of Communications and Strategic Services at The Walsh Group about keeping creativity alive as an A/E/C marketer.
135: Goals, Part 2
David and Josh help A/E/C marketers set goals for the year. They also share their own goals. Part two of two.
134: Goals, Part 1
It’s 2019 so David and Josh ask each other 10 questions to set 10 goals for the year. Part one of two.
133: Tim Asimos on Content Marketing
David Lecours interviews Tim Asimos, VP and Director of Digital Innovation at circle S Studio about content marketing for A/E/C firms.
132: Website People Section
David and Josh discuss the very important People section on your website.
131: Seth Godin
Josh interviews the one and only, Seth Godin on his latest book, This is Marketing.
130: ROI
David and Josh discuss the “dreaded” three letters for marketers: ROI.
129: Awards Competitions
David and Josh discuss the pros and cons of awards competitions and their relationship to marketing.
128: New AEC Marketing Focus and SMPS Rebrand
David and Josh make a big announement about the show: new title sponsor and new AEC Marketing focus.
Frank Lippert, FSMPS, CPSM
Founder/Partner, GO Strategies
Frank Lippert, FSMPS, CPSM, is the founder/partner of GO Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. He has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).
Frank’s infectious energy, humor, and storytelling makes learning about marketing and business development fun, engaging, and memorable.
Deirdre Booth, FSMPS, CPSM
President + Lead Strategist, TankGirl Marketing
Founded in 2011, Deirdre Booth is the President + Lead Strategist of TankGirl Marketing. Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 20 years of AEC marketing experience across the nation.
Deirdre has the unique ability to take high-level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.
GUEST HOSTS
Kate Robinette, CPSM
Partner, GO Strategies
Kate Robinette, CPSM, is a partner at GO Strategies, LLC. Her superpower is combining marketing and business development with people management and leadership. This wild mix unlocks employee engagement, potential, and growth. She is the creative force behind GO Strategies’ Dynamic Workplaces®, turning the same skills that help build meaningful relationships with external customers to improve the employee experience and company culture. Kate helps people work smarter, have more fun, and reach their goals.
Kathryn Ness, CPSM, CPLC
Partner, GO Strategies
Kathryn is a partner with GO Strategies, LLC. and brings energy and vitality to her clients that promotes the mission of “making everything about marketing and BD easier.” With 20+ years in the A/E/C industry, Kathryn brings an in-the-trenches perspective on how things work and how things can work better. She is a Certified Professional Life and Work Coach and has been trained as a Working Genius facilitator. Her sense of humor is balanced with a sense of getting the job done. Kathryn has presented at conferences and for SMPS chapters, regional conferences, and other A/E organizations.
Hosts Emeriti
David Lecours
Principal, LecoursDesign
David Lecours helps Architecture / Engineering / Construction (A/E/C) firms attract and retain great clients and talent. He is Principal at LecoursDesign, a branding, and digital marketing consultancy.
David has been a TEDx presenter and speaks at conferences worldwide. David is also passionate about surfing, pickleball, and succulents.
Josh Miles
Consultant and Fractional CMO
Josh Miles is a brand-obsessed consultant, keynote speaker, and caffeine addict. Josh is the author of Bold Brand 2.0, a veteran of the TEDx stage, and hosts Obsessed Show andPSM.Show podcasts.
Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels.
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Thanks for listening!