Follow:
THE PODCAST FOR AEC MARKETERS
The PSM Show is the podcast for AEC marketers, business developers, leaders, technical staff, consultants, and clients who want to peek behind the curtain on what makes great architecture, engineering, construction, and specialty firms tick. While the focus is usually marketing and business development, we don’t shy away from the burning or difficult topics that affect our industry. We seek out practical advice from people who are making magic or making waves, with the intent of helping you make it all work better and easier.
202: Brand Personality
What are brand personality attributes, and how can you apply those concepts to your A/E/C firm? Josh and David discuss this foundational element to branding.
201: Trust in Digital Marketing
David speaks with advisor, author and speaker Steven Morris about establishing trust in digital marketing.
200: Designing an Experience
Josh and David discuss what is experience design and how to create great experiences for clients and employees.
199: The Value of SMPS
Josh talks with two ex-Presidents (of SMPS) about the value of SMPS membership.
198: How To Avoid Burnout
Josh and David discuss how to stay inspired and avoid burnout
197: TankGirl on AEC Proposal Design
David Lecours asks Deirdre Gilmore, FSMPS, CPSM and Nikki Hasbun about persuasive proposal design.
196: How To Hire Creative Services
Josh and David discuss how to hire, and work with external creative services.
195: Bethany Smith on Rethinking the Digital Conference Experience
Josh Miles interviews Bethany Smith, chair of SMPS Build Business, about the digital conference experience.
194: Organic LinkedIn Marketing
David and Josh discuss how to use organic LinkedIn marketing to promote your A/E/C firm
193: David Lecours on Effective AEC Websites
In a collaboration with AEC Marketeer podcast, Keelin Cox interviews David Lecours about Effective A/E/C Websites.
192: Debrief After a Project Pursuit
David and Josh discuss debriefing after you win, or lose, an A/E/C project pursuit.
191: Holly Bolton on Writing for AEC Firms
Josh Miles interviews Holly Bolton, FSMPS, CPSM all about writing for A/E/C firms.
190: Rethinking The Dreaded Email Newsletter
David and Josh offer some ideas to make your email marketing more compelling to your audience.
189: Damion Morris on Leading vs. Doing Marketing
David and Damion discuss the differences between leading and doing A/E/C marketing.
188: Feeding The Content Machine
Why is it such a challenge to feed the content marketing machine? David and Josh share a few solutions.
Frank Lippert, FSMPS, CPSM
Founder/Partner, GO Strategies
Frank Lippert, FSMPS, CPSM, is the founder/partner of GO Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. He has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).
Frank’s infectious energy, humor, and storytelling makes learning about marketing and business development fun, engaging, and memorable.
Deirdre Booth, FSMPS, CPSM
President + Lead Strategist, TankGirl Marketing
Founded in 2011, Deirdre Booth is the President + Lead Strategist of TankGirl Marketing. Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 20 years of AEC marketing experience across the nation.
Deirdre has the unique ability to take high-level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.
GUEST HOSTS
Kate Robinette, CPSM
Partner, GO Strategies
Kate Robinette, CPSM, is a partner at GO Strategies, LLC. Her superpower is combining marketing and business development with people management and leadership. This wild mix unlocks employee engagement, potential, and growth. She is the creative force behind GO Strategies’ Dynamic Workplaces®, turning the same skills that help build meaningful relationships with external customers to improve the employee experience and company culture. Kate helps people work smarter, have more fun, and reach their goals.
Kathryn Ness, CPSM, CPLC
Partner, GO Strategies
Kathryn is a partner with GO Strategies, LLC. and brings energy and vitality to her clients that promotes the mission of “making everything about marketing and BD easier.” With 20+ years in the A/E/C industry, Kathryn brings an in-the-trenches perspective on how things work and how things can work better. She is a Certified Professional Life and Work Coach and has been trained as a Working Genius facilitator. Her sense of humor is balanced with a sense of getting the job done. Kathryn has presented at conferences and for SMPS chapters, regional conferences, and other A/E organizations.
Hosts Emeriti
David Lecours
Principal, LecoursDesign
David Lecours helps Architecture / Engineering / Construction (A/E/C) firms attract and retain great clients and talent. He is Principal at LecoursDesign, a branding, and digital marketing consultancy.
David has been a TEDx presenter and speaks at conferences worldwide. David is also passionate about surfing, pickleball, and succulents.
Josh Miles
Consultant and Fractional CMO
Josh Miles is a brand-obsessed consultant, keynote speaker, and caffeine addict. Josh is the author of Bold Brand 2.0, a veteran of the TEDx stage, and hosts Obsessed Show andPSM.Show podcasts.
Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels.
Contact Us
WHO SHOULD WE INTERVIEW?
Contact the PSM Show by submitting the form.
—
Thanks for listening!